About Us

Nature Tree

Embrace Nature

Nature Tree is our little family dream, stitched together in 2025 after we became parents and searching for something simple: clothes that felt good, looked sweet, and didn’t cost a fortune. What we found instead was a gap — and we decided to fill it.

As new parents, we quickly realized we had underestimated just how many clothing changes a baby goes through. Spit-ups, spills, diaper leaks — you name it. On most days, one outfit turns into three. And as they grow, the sizes change fast, so you’re constantly rotating their wardrobe.

Then comes winter. Keeping them warm means layering up — singlets, bodysuits, leggings, jumpers, socks, mittens — and often extras in the bag, just in case. It’s not just about having clothes; it’s about having enough of the right ones, ready when you need them.

Born and based in New Zealand, our brand is rooted in the calm, honest beauty of nature and the deep love we have for our little ones. We believe kids’ clothing should be soft, safe, and made to move — so we focus on baby-friendly fabrics that are gentle on delicate skin and easy for everyday wear.

This is a family business in every sense. Every item we offer is something we’ve chosen with care — something we’d dress our own children in. No harsh materials, no fussy extras. Just practical, natural, and thoughtful design that feels like home.

Whether you're gearing up for parenthood or picking out a gift for someone special, we’re here to help you keep things soft, simple, and meaningful.

Thanks for being part of our journey.

From our family to yours — welcome to Nature Tree.